Three ways video marketing can increase profit for any business

March 16, 2018 | Posted In: B2B, Digital Marketing, Video Marketing

If you’re a regular internet user (we’re betting you are) you’ve no doubt noticed the rapid increase in video content. In fact, video accounts for more than 70% of today’s web traffic. As a business owner or sales manager, you understand the importance of engaging buyers with your brand, so these numbers should grab your attention:

  • 55% of people watch videos every day on computers and mobile devices
  • 75% of business executives watch work-related videos at least weekly
  • 54% of senior executives share work-related videos with colleagues at least weekly
  • 96% of B2B companies are planning to use video marketing in the next year

At Square One Creative Group, we know how instrumental video is to successfully market your business because we’ve been producing commercial videos for more than a decade. Now that you understand this extraordinary opportunity, we want to give you a few easy-to-follow steps to increase engagement (i.e., get buyer’s attention) with your brand.

  • Keep it focused and concise

Whether you’re targeting B2B decision makers or retail consumers, you need to grab their attention from the very start, know what’s important to say, and stick to it. We have found (and most marketers agree) that keeping marketing videos under two minutes works best. For telling your brand story, or demonstrating products and processes, you may need a little more time; but remember, giving too much information means people will forget most of it… and it might be the important part. So, focus each video on one key message.

  • Share everywhere, the right way

You have your video, and now you need the right people to watch it. Understand where your audience spends their time and share your video using every appropriate channel. Did you know visitors stay an average of two minutes longer on websites that include video content? So, in addition to your company website, publish it across social media sites like Facebook and YouTube, and use video in direct email campaigns, where it’s proven to increase clicks by 65%.

It’s important to know that how you upload video to web platforms can impact success. For example, due to the Facebook algorithm, uploading videos directly rather than linking to YouTube increases engagement. We don’t have time to explain that one here, but our content marketing experts can help determine what’s best for your business.

  • Include SEO in your strategy

SEO seems like every marketer’s favorite acronym to mean “this is going to cost you”, right? Well, it actually stands for “Search Engine Optimization”, which includes various strategies and tactics to help Google and other search engines connect prospective buyers with your branded content (like videos) and company website. Tactics like using key-words can boost your visibility. We’ll tell you more about how you can get more results from your video posts on our next blog.

Want to talk to us about how to improve your video marketing strategy? Email us at connect@sq1cg.com

Statistics from https://highq.com/2017-the-year-of-video-marketing/