Want prospects talking to you? Get people talking about you.
July 2, 2018 | Posted In: B2B, Digital Marketing, Social Media
Companies like Netflix, Nike and Red Bull have each worked to build their social community by creating an online space where people can connect with and bond over mutual interests in a brand and its products.
Today, Netflix has over 47 million likes and followers on Facebook! Social followers and “Likes” are like 5-star reviews that never stop attracting new prospects from all across the globe, 24/7.
As a tail-end millennial, I constantly see friends sending a witty reply to a corporate tweet with the hopes of a response from the business. For example, appealing to Starbucks with, “How many retweets for a free cup of coffee?” or sharing “This finale is going to be insane” with millions of Netflix followers.
What results would your business see with even a fraction of the following that these big brands have? Getting a social community started will help your business on its way to more revenue as a result of increased visibility and generated interest.
Engage people and grow your fan-base
Having a social community for your business creates an interactive platform that attracts and inspires people to engage with your brand. They, in turn, share with their audiences and advertise for you—this nurtures and grows your fan-base.
A single post on Twitter might be seen by that person’s hundreds or thousands of followers; if the business posts a reply, that number skyrockets. With ongoing interaction between a brand and their community, there is no limit to how large an active following can get.
When I see my friend excited about something, I check it out, too. So not only is that business getting more views, but they have a real opportunity to get my business as well.
Let customers be part of your success
Passionate fans of your brand can gather in your social community to talk about your products, share ideas and experiences, and ask questions. Your interaction with them creates trust and a personal connection between the business and client.
Customers love getting involved and contributing, so working in user submission areas where they can provide feedback or new ideas is a great way to make their voice feel heard and give you invaluable consumer insights.
This doesn’t have to be just cut-and-dry feedback though. We’re all familiar with user submission campaigns like the Lay’s Chips “Do Us A Flavor” contest or Google’s “Doodle for Google” challenge, where people enter ideas for the chance to recognized by the company if their idea is used.
Both contests get thousands of submissions each year while also boosting community interest and brand awareness.
Getting social helps ensure your business future
A social community takes work to get off the ground, but they are a great source for generating leads, retaining business, and increasing your company’s visibility. Once your audience has found your social pages, you have a free platform for product promotion and publicity for your business.
By interacting with your social community, users demonstrate that they care about your company and want to see it thrive. When you engage them with interesting content, valuable information, and campaigns with a call-to-action, you’re connecting them with your brand in a way that no other platform has the potential to do.