Strategy: Your ROI Multiplier
November 13, 2018 | Posted In: B2B, Branding, Digital Marketing, Strategy
For many business owners, marketing can be tricky. When results aren’t as good as expected, their response is to pour more money into the same tactics. When that doesn’t work, they dramatically cut the budget or arbitrarily try other tactics. None of these options are likely to achieve much success.
In the same way that an investment strategy creates wealth that simply saving money can not, a marketing strategy based on insights and informed decisions increases ROI and drives sustainable growth that ad hoc marketing and advertising can not.
A strategic plan will help ensure you use the best channels to reach the right prospects at the right time with the right message. Additionally, it helps create a campaign that is clear, compelling, and creative to connect with the audience and increase your response rate.
So, how can an integrated marketing strategy help grow your business and deliver the most bang for your buck?
It defines success and makes it measurable:
Strategy helps you gauge the effectiveness of your marketing. You clearly define the results you want to achieve and the metrics you will measure in reaching your goal.
It identifies best opportunities and potential obstacles:
Just like your business, markets, trends, and technology are always evolving. Research is a vital part to any marketing strategy. Practical research will provide current and relevant insights to guide your successful campaign.
It provides a game plan for your team:
In addition to answering the who, what, where, and when, a strategic plan helps manage communication, coordination, and alignment between all team members to ensure the most efficient execution and makes sure your efforts are timely and scheduled.
It allows you to better understand and communicate with your audience:
Along with competitive insights, a strategy will identify your ideal customers and align your solutions and tactics with their needs and behaviors. This helps you better connect with your audience and attract them to your business.
It helps establish an appropriate budget to achieve your goals and stay within it:
Ad hoc advertising is reactive; it does not leverage the value of planning, such as considering the best suppliers, negotiated media rates, etc. An integrated marketing strategy accounts for all campaign costs upfront allowing you to establish and maintain a budget.
Whether you are a fortune 500 company or a five-person company, investing in strategic marketing is crucial to ongoing success and business growth. Turn to the creative marketing professionals at Square One Creative Group to optimize your investment and turn your competitors green with envy.