A Thanksgiving Recipe for Success

November 21, 2018 | Posted In: B2B, Digital Marketing

No matter the size of your company – a practical marketing plan is the best way to connect with current customers and attract new ones, but just like making your Grandma’s apple pie, you have to use the right ingredients and follow the right steps.

In the spirit of Thanksgiving, here is our not-so-secret recipe for a great digital marketing strategy:

Step 1: What’s the occasion?

If you’re going to invest your time and money, know what you expect to achieve. Marketing should always have a purpose that aligns with a key business initiative.

Step 2: Set your budget.

Start with setting a budget that makes sense for your business size, situation, and opportunity.

Step 3: Know who’s on your guest list.

Just like Thanksgiving dinner, your marketing campaign must appeal to the target audience, so make sure you identify them and understand their needs.

Step 4: Tailor your menu.

If everyone else is famous for stuffing, make sure you are offering something unique and appetizing.

Step 5: Pick a venue and set your table.

You want to make sure everyone has a seat at your table. Make sure you’re using the right digital mix for your audience; include social media, email, paid advertising, and any other channels and platforms that your audience relies on for information.

Step 6: Hire a chef.

Let’s face it, all of us aren’t cooks and all of us aren’t marketers. You’re already running a business why not let professionals handle your marketing? When you hire an agency they help you craft the right message, reach the right audiences, and stay within budget.

Step 7: Make the next event even better.

The last, and very important step is to know whether your campaign was a hit or not; analyze the results to know what went well and what didn’t, make adjustments in your recipe so your next effort is an even bigger success!

Having a unique digital marketing strategy tailored to your company, audience, and situation is the best way to optimize your investment and deliver peak ROI. We are here to help you create a plan for ongoing success… one delicious campaign at a time.