B2B Companies Need a B2B Agency – 5 reasons why

June 11, 2018 | Posted In: B2B, Digital Marketing

You’re offering products and services to solve business challenges and improve performance, not the latest fashions or trendy foods; B2B buyers make informed intelligent decisions rather than an impulsive emotional response. This means more strategic thinking, critical insights, ingenuity, and creativity are required to market and grow your business.

Here are 5 reasons your success depends on an agency that specializes in B2B marketing:

1. The stakes are high

This won’t be an impulse decision, like where to grab a good cup of coffee — the outcome of a B2B purchase potentially impacts the buyer’s career, and they want to be sure that they’re making the right decision for the success of their company.

Their decisions are made based on evaluations of your product’s reliability and your company’s credibility, it takes B2B marketers with relevant experience and real insight to win these buyer’s confidence and their purchase.

2. The buying process is complex

In B2B transactions, there are often several stakeholders whose consensus is needed to finalize a purchase. They are typically managers and executives who identify needs, perform research, cite specifications, and then look for qualified companies who can provide solutions.

Without having a clear understanding of their roles, needs, values, and expectations, your message won’t connect with them and convince them that you’re the best company. An experienced B2B agency can determine a multi-faceted strategy for you to help win buyers over.

3. Buyers are Highly Informed

When marketing B2B solutions, it’s most often not a question of whether they’re buying a product, but of who they’re buying it from; and with technically savvy business managers, consumer marketing techniques that rely on flashy social campaigns are not effective.

You can expect a B2B agency to be skilled at crafting an engaging, informative message, and delivering it in all the right places so you have the greatest chance of converting prospective buyers into qualified sales leads.

4. It’s a commitment, not a campaign

Your B2B business does have an advantage over a consumer products company, that is once buyers find a company they are satisfied with, they are far more likely to buy from them in the future. The transactions between businesses are more of a relationship than a quick sell, and the products usually fill an ongoing need as opposed to a one-time need.

An agency with business expertise understands not only the complexities of nurturing this relationship to lead to sales, but the nuances of forming B2B alliances that last. They act as a marketing partner who can identify changing markets and evolving customer needs, and ensure you’re always positioned to fill them.

5. Better results with less risk and less work

With an experienced B2B agency as a business partner, leading brands augment their creative staff and enhance their marketing capabilities. For growing businesses who don’t want the burden of employing and managing a marketing staff, an agency provides creative and strategic specialists to collaborate on ideas, implement and execute effective initiatives, and keep their sales pipeline filled with opportunities.

At Square One Creative Group, we focus on continuously improving agile methodologies, strategies, and tactics to deliver your clear and compelling value proposition and manage a contemporary integrated marketing system across all platforms. We’d enjoy sharing ideas on how to make your brand more appealing and your business more successful.