B2B Marketing: Will paying the price for expertise really pay off?
June 26, 2018 | Posted In: B2B, Branding, Strategy
In today’s world of rapidly-evolving platforms and digital marketing channels, the popular assumption is that innovative strategies based on data-driven insights are the secret to modern marketing success, so senior executives are better off replacing experienced strategists with fresh-faced technologists — plus the idea of better results and a lower investment appeals to every business manager.
We’re thankful for our talented team of young creatives and technologists, but they are led by seasoned business and brand strategists, and that is the real secret to marketing success.
What Is Expertise?
At its core, an agency with expertise places value on:
- industry experience
- determining specific goals and measures of success for your company
- understanding your place within your industry as a whole
Better than sales pitches, expertise speaks for itself. The agency is authentic and trustworthy, while being able to produce engaging and useful content for distribution.
An agency that demonstrates expertise will be able to construct a diversified marketing strategy that takes all of the company’s goals into account.
Why Is Expertise Important?
Hiring an agency with expertise is incredibly valuable to your business model, and, in many ways, crucial to your success because of the following advantages.
- It appeals to a technical audience.
B2B buyers are experts on the product they wish to buy and how it plays into the accomplishment of their company’s objectives. They like to see the information they’re looking for in a clear and organized manner.
- Agencies can better understand your needs.
A B2B agency with expertise is able to develop strategy that meets all of your business goals. They can make the complex look simple. In this way, employing an agency with demonstrated expertise shows your client that you mean business.
- Industry experts agree that it is essential.
Close to 9 out of 10 senior-level marketers and marketing agency executives say that it is somewhat to very important that the agency hired specializes in their industry (“RSW/US New Year Outlook Report”).
- It creates a long-term partnership you can rely on.
Having an expert agency strengthens the long-term relationship between the agency and seller, as well as the buyer and seller. Real-world relationships still measure the bulk of importance for maintaining B2B transactions and your agency should help connect you with a lucrative client base.
What Does Expertise Provide a Client?
- An intelligent and strategic team that keeps your customer’s best interest in mind
- Optimization of time frames and direction of industry
- Analysis of data to establish the difference between industry evolution and fads
- An innovative and contemporary marketing campaign that is always ahead of the game
On top of being proficient in your industry, they’ll also be experts on your product; they’ll know how to maximize the amount of exposure, return rates, and leads that your company receives. Furthermore, they’ll know how to accentuate what makes your brand unique and set you apart from the competition.
With expertise on your team, your business will yield high-quality content that furthers your influence within your industry.
The Value of a B2B Marketing Agency
It’s easy to get distracted by flashy creative ideas and technology while searching for the agency that will propel your brand to the top, but it’s what’s behind the fashionable attire and stylish lobby that matters. B2B companies like yours need a creative marketing team with B2B expertise to successfully manage your initiatives and grow your business.
Here’s a look at our extensive industry expertise — an important part of what makes us an ideal partner.