Process Equipment & Controls

PEC Brand Enhancement

PEC was formed from a decades old family business that specialized in the fabrication of custom commercial fryers for food production. Square One was initially hired to create a corporate brochure with the goal of promoting PEC as a resource for equipment fabrication and plant maintenance for a variety of industries. We provided insights into market opportunities and the competitive landscape that convinced PEC's leadership team to begin with a fresh brand strategy and practical marketing plan. Over the next year, we developed a compelling messaging framework and strategy to position PEC as "the source" for innovative design, quality equipment fabrication, and maintenance strategies to optimize productivity. We used this to create a new responsive website with informative content and an engaging video. Additionally, we produced a series of solutions brochures and an impactful trade-show exhibit to illuminate PEC among the competition.

As the company grew over the first five years, so did operating cost. A clear brand strategy and effective marketing system were needed to fill the pipeline. Just one year after implementing our practical plan, PEC's marketing investments are paying dividends in a steady stream of new business leads, and advancing the brand to be among the most recognized in the industry.