July 10, 2018 | Posted In: B2B, Digital Marketing, Social Media
What Is SEO? Search Engine Optimization (SEO) is an online marketing strategy that increases the rank of a search result within the natural results of a search engine. Let’s break that down. By using SEO tactics, you can make your website appear closer to the top of a search. This is helpful because more people […]
Read More
July 2, 2018 | Posted In: B2B, Digital Marketing, Social Media
Companies like Netflix, Nike and Red Bull have each worked to build their social community by creating an online space where people can connect with and bond over mutual interests in a brand and its products. Today, Netflix has over 47 million likes and followers on Facebook! Social followers and “Likes” are like 5-star reviews […]
Read More
February 5, 2018 | Posted In: B2B, Digital Marketing, Social Media
You may think that a B2B business doesn’t have a place on social media because your target audience isn’t the common consumer. You’d be wrong. Whether you’re selling manufacturing software or a consumer product like makeup, you’re selling to people. Buyers, HR managers, plant supervisors – they’re all people who have interests, wants and emotions. […]
Read More