Content Marketing
Attract more visitors to your site with quality, branded content, giving you the opportunity to convert prospects into paying customers.
Good content gets you high
Nothing gets your brand higher visibility and your domain higher rankings than quality, sharable content on your website and social media platforms. Relevant content helps open up the right conversations and keeps your audience engaged with your brand. Let us help you establish authority and trust that builds new business and lasting relationships.
Content Marketing
Content is everywhere — videos, infographics, case studies, blogs, testimonials, and ads; the reason is that consumers, whether corporate or retail, respond to relevant, quality content. It engages and informs, helping them to understand your business value, products, and solutions, giving buyers confidence to make purchasing decisions. To create quality content that engages customers, you must really know them. We study audiences and test ideas to help you understand their needs, beliefs, and behaviors, then we produce compelling content in the right forms, and publish it on the right channels to connect your brand with more buyers.
The Five Pillars of Content Strategy
To engage, build and maintain a customer base requires companies to continuously produce content their customers find interesting and valuable. These five pillars are the foundation of our strategy to manage an efficient pipeline and platforms for successful content marketing.
Audience
We study your audience to understand their interests and values, so we can develop an effective, targeted strategy.
Strategy
We use audience insights to guide a strategic plan focused on increased awareness, engagement, and conversions.
Creation
No surprise here; purposeful content is the main course on the menu, and we serve it so your audience will share it.
Channels
Great content is not enough, it has to be distributed on the right channels at the right times to reach the right audiences.
Process
Improving marketing performance is a continuous process of planning, executing, measuring, analyzing, and refining.
Types of Marketing Content Diagram
Did you know...?
When it comes to marketing, numbers don’t lie! Content Strategy is becoming increasingly important as an essential sales and retention tool.
78%
of companies have a team of one-to-three content specialists. (SEMrush, 2019)
77%
of companies say they have a content marketing strategy. (SEMrush, 2019)
57%
of businesses have acquired a customer through their company blog.
94%
of marketers use social media for content distribution. (SEMrush, 2019)