Good People Great Partner
We are a down-to-earth marketing team and agile agency that truly enjoys helping clients meet and exceed their goals for business growth. We apply our practical approach, valuable insights and big ideas to projects of all sizes.
We're on a mission.
We know how crucial strategic marketing is to grow any business; our mission is not only to help you attract prospects, but to really connect people with your brand through remarkable content and experiences. We form real partnerships and focus on creating lasting success that inspires loyal customers and employees.
Who's in charge here?
As our name says, we’re a creative group in the truest sense of the word — experienced marketers who are fortunate to work together, doing what we love for clients we enjoy. While every talented member of our group is responsible for your success, these are the ones to blame for everything else…
Chris Haler
Creative Strategy & Solutions
Creativity has defined a long career progressing from designing for companies and commercial printers to local agencies and his own video production company. His path has required evolving to keep pace with ever-changing technologies and providing leadership for young talented teams. As a partner at Square One Creative Group, Chris directs people and projects to deliver the exceptional work our clients expect.
Greg Armstrong
Brand Marketing & Strategy
During his two-decades in advertising and marketing management, Greg has worked with clients and projects of all sizes and variety. From launching startup brands to marketing for global manufacturing giants and leveraging systems to optimize performance. As a partner here at Square One Creative Group, his creative eye, strategic insights and ROI driven approach contribute to the success of every project.
Conner Haler
Marketing Strategy & Management
Working in the family business, Conner learned the tools of the video trade and received national recognition before finishing high school. After earning his degree in Strategic Communication at High Point University, Conner honed his marketing talents with a growing bank before joining Square One to develop innovative strategies, expand analytics capabilities and manage digital marketing plans.
Ryan Norton
Video Production & Direction
A lifelong resident of Covington, Ryan started in his family owned event business before joining a talented trio to start a production studio where he honed his technical and creative skills as a cinematographer, camera operator, photographer and producer. Today Ryan applies his expertise to produce engaging videos and commercials for our clients.
We don’t do it all, but we do it really well.
We enjoy helping clients exceed their goals by providing a unique perspective acquired from decades of experience in diverse industries. You will find our insights and approach refreshing — no egos, just collaborative and cooperative experts ready to share ideas… and a beer..
Our experience with industrial enterprises is as diverse as the industry itself; from engineering and fabrication to machining, maintenance, and controls — our team knows the difference between CNC and PLC, and how to blend educational and creative content to simplify terminology and translate complex processes in a language that clearly conveys your business value and benefits.
With over two decades of experience working directly with B2B manufacturers, we understand the importance of optimizing performance and profitability, and building a credible brand. We identify competitive advantages and communicate value for each customer segment. We are experts in communication and education, clearly demonstrating processes, products and services for customers and employees.
Like you, we’re passionate about education and we understand the importance of community support for programs and district initiatives. During our years of collaboration with superintendents, principals and other education professionals, we’ve honed our strategies to drive interest among parents, students, businesses, and government officials, and most importantly keep them invested in your school system.
From lighting designers, specifiers, and contractors to architects and agents, Square One Creative Group has over a decade of experience connecting with buyers in the lighting industry. We understand positioning and product marketing in this rapidly evolving market space, and how to build a value proposition around performance, intelligence, aesthetics, sustainability, and innovation. We’ll focus on your objectives and get to the core of your brand, helping you advance ahead of industry trends, and competitors.
Our experience includes health systems, GPO’s, physicians, consultants, insurers, pharma and device manufacturers. We improve satisfaction and safety, and create exceptional experiences for employees and patients through online service portals and wellness resources, informative videos and content, events and conferences, environmental design, wayfinding, and packaging design.
Whether you sell to enterprises or end users, and whatever your product, hardware, software, networking, or database solutions, Square One Creative Group has valuable expertise in UI design, data visualization, BI analytics, and diverse technology markets that allows our team to hit the ground running. We work with product developers, business managers, and sales teams to engage the right buyers with your brand.
We’ve worked with contractors and site managers to learn the processes involved in construction, renovation and demolition, and with developers to understand their expectations. Whether your business is putting buildings up or bringing them down, Square One Creative Group knows the best way to engage prospects is create your story on the work site and deliver it on your website.
With more than a decade of experience marketing for banking and financial services, we know your business has to be compliant, but you don’t have to be rigid. Square One Creative Group produces creative content to enhance your brand within the guidelines. Our targeted strategies and personalized experiences attract and retain customers, then we continuously optimize your marketing ROI through analytical insights.
In the highly competitive insurance business, success is driven by exceptional service and customer confidence. Our specialty is creating sustainable pipelines for growth by designing personalized experiences that build trusted brands. We have studied market trends, regulations, and other influences to develop effective strategies and design integrated systems that allow insurance agents to attract customers wherever they are and connect when they need it most.
When it comes to engaging the community and gaining support for county and city government projects or non-profit programs, we know just how to develop the strategic plan, convincing message, and creative tools to connect emotionally and intellectually, clearly presenting your vision, action plan, and budget requirements. Our success spans county economic development and city tourism, corporate sponsorship and donor fundraising, building expansion and community projects.
Whether you are a utility company that powers communities or a B2B company that provides innovative energy solutions, Square One Creative group has the industry experience and technical knowledge to energize your brand and power your marketing system. As technologies advance and markets evolve, we continuously work to stay ahead of pace, so we can keep your business connected with the needs of residential and commercial customers.
Whether you design and manufacture aircraft, maintain them, or operate a fleet for corporate clients, Square One Creative Group has the industry knowledge and marketing expertise to help you achieve maximum altitude. Our creative team of aviation enthusiasts know how to design immersive experiences and engaging content to attract customers or educate operators.