November 21, 2018 | Posted In: B2B, Digital Marketing
No matter the size of your company – a practical marketing plan is the best way to connect with current customers and attract new ones, but just like making your Grandma’s apple pie, you have to use the right ingredients and follow the right steps. In the spirit of Thanksgiving, here is our not-so-secret recipe […]
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November 13, 2018 | Posted In: B2B, Branding, Digital Marketing, Strategy
For many business owners, marketing can be tricky. When results aren’t as good as expected, their response is to pour more money into the same tactics. When that doesn’t work, they dramatically cut the budget or arbitrarily try other tactics. None of these options are likely to achieve much success. In the same way […]
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July 10, 2018 | Posted In: B2B, Digital Marketing, Social Media
What Is SEO? Search Engine Optimization (SEO) is an online marketing strategy that increases the rank of a search result within the natural results of a search engine. Let’s break that down. By using SEO tactics, you can make your website appear closer to the top of a search. This is helpful because more people […]
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July 2, 2018 | Posted In: B2B, Digital Marketing, Social Media
Companies like Netflix, Nike and Red Bull have each worked to build their social community by creating an online space where people can connect with and bond over mutual interests in a brand and its products. Today, Netflix has over 47 million likes and followers on Facebook! Social followers and “Likes” are like 5-star reviews […]
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June 11, 2018 | Posted In: B2B, Digital Marketing
You’re offering products and services to solve business challenges and improve performance, not the latest fashions or trendy foods; B2B buyers make informed intelligent decisions rather than an impulsive emotional response. This means more strategic thinking, critical insights, ingenuity, and creativity are required to market and grow your business. Here are 5 reasons your success […]
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March 16, 2018 | Posted In: B2B, Digital Marketing, Video Marketing
If you’re a regular internet user (we’re betting you are) you’ve no doubt noticed the rapid increase in video content. In fact, video accounts for more than 70% of today’s web traffic. As a business owner or sales manager, you understand the importance of engaging buyers with your brand, so these numbers should grab your […]
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February 5, 2018 | Posted In: B2B, Digital Marketing, Social Media
You may think that a B2B business doesn’t have a place on social media because your target audience isn’t the common consumer. You’d be wrong. Whether you’re selling manufacturing software or a consumer product like makeup, you’re selling to people. Buyers, HR managers, plant supervisors – they’re all people who have interests, wants and emotions. […]
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